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The Beginning

Kevin White first started making salsa for family and friends around 1985. After experimenting with his recipe and perfecting the salsa that 'is', it didn't take long for people to catch on to his product. In 1994, Kevin began to sell his product as a hobby, out of the home to friends, neighbors and local school teachers. One of the very first customers is now a part of the salsa team, Gord Cox. In the beginning, people would bring their own containers to be filled. Eventually, Kevin bought his own 500 milliliter plastic tubs to sell the salsa in. On the top of the container with a felt pen, he would write the last name of the customer. Those who bought salsa from Emily and Celia's (Kevin's daughters) school (Rock City Elementary) would have it delivered when school was out on a Friday afternoon. The other customers would pick up their salsa out of a small red and white cooler that sat at the front door of the White house. Salsa was $4.00 for 500ml. It was usually just enough to cover the cost of the product. Money was left in the cooler in a small jar that Celia had decorated with tissue paper. At this point, Kevin was making salsa primarily as a hobby.

Around 1997, Gord Cox started helping produce salsa in the White's kitchen. This enabled salsa production to continue when Kevin was away on his lengthy dive adventures. Salsa branched into three different temperatures, hot, medium and mild. Of course some people would still have their special requests: medium plus, extra hot etc. When Emily was not attending school in 1998 and 1999, she made a bigger commitment to helping her Dad with salsa. She usually was put to work peeling garlic, juicing limes, and ladling the salsa into containers. (Interestingly, she is still stuck doing many of the same jobs today.) It was standard to produce about 2 dozen units per week, and it took no longer than 1 hour from start to finish.

Salsa was always a hit at Band Garage sales, school functions, and of course parties; but it was the spring of 2005 that SalsaMan became a reality. Kevin connected with his younger brother David and together they started the official business. They approached their Dad, Charles White, to buy into the company and thus provided enough seed money for start up costs. A little nervous, they ordered containers, lids and boxes all in huge quantities in order to buy at a discounted price, and in hopes that the company would only continue to grow. Labels were designed by an old friend who does cartooning and, thousands of those were printed as well. The first test batch was made at the Bookworm Café in Lantzville in August 2005. Thrifty Foods was the first chain to purchase SalsaMan in October 2005. Success!

In July 2009, SalsaMan expanded into producing hot salsa, medium salsa in 500 milliliter containers and a salsa and refried bean product. SalsaMan now produces approximately 100 to 180 dozen or 1200 to 2160 units per week. We make salsa Tuesday nights with a team of 7 or 8 people and it takes 3 to 5 hours to complete. Click here to watch us work! SalsaMan has now been in business since 2005 and is lucky to have such an amazing team. Thank you to everyone who makes this company possible. Together we will make this history a long one.

 

 

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